Just as different clothing lines will fit you differently, every foundation will match your skin in a unique way. And finding your perfect shade match is just as important as finding the perfect fit for a pair of jeans.

Did you know all BECCA foundations have a completely balanced shade range: 50% light-medium, 50% medium-dark? No matter your shade we’ve got you covered. Start narrowing down your shade selection by reviewing these six clinically determined skin tone families:

BECCA Foundation Finder in Fair to MediumFoundation Finder: Tan to Deep Bronze Skin Tone FamilyOnce you’ve narrowed your shade selection down it is time to start testing. BECCA Style Director, Kerry Cole says, “Your perfect shade should match your face and neck rather than your hands or arms.” Ideally, testing should be done on clean skin and in natural lighting. Apply a swipe of each shade from your cheek to your jawline and review. “Once you think you have the right shade, I encourage everyone to apply the shade to your full face and step out into the mall or outside to view the shade in a different light, preferably natural light. Reviewing the shade in the store lighting only can often result in getting home with the wrong shade.”

Tomorrow’s Topic: Color theory 

Yesterday's Topic: Your perfect foundation formula

Don’t forget to join us on Twitter Friday, March 28 at 1pm EST to chat live with BECCA Style Director Kerry Cole to get advice on finding and applying your perfect foundation.

Posted by BECCA Beauty Stylist, 21 Mar 2014, Comments (0)