BEST SELLER

Ultimate Coverage 24 Hour Foundation

$66.00 $66.00

A full-coverage liquid foundation featuring 24-hour, water & transfer-resistant wear with a breathable, natural finish.

KEY BENEFITS
DETAILS
INGREDIENTS

BREATHABLE

NON-ACNEGENIC

24-HOUR WEAR

WATER-RESISTANT

Our best foundation to instantly camouflage all skin concerns, now in 42 shades – from covering pores & acne to hyperpigmentation & redness. Shown to stay color true all day, the 24-hour longwearing formula balances coated pigments with water to deliver flawless full coverage with an undetectable, natural finish. Humidity, sweat, water & transfer resistant, the breathable full coverage foundation instantly smooths the skin and covers all imperfections without clogging pores or looking cakey for 24 hours, with immediate & all day moisturization. 

Dermatologically tested for all skin tones & types. Non-acnegenic.

Free of: Parabens, Sulfates, & Phthalates

Expertly developed with a balanced range of warm, cool and neutral undertones, BECCA’s evenly balanced shade range covers the lightest to the deepest skin tones.

How to Find Your Perfect Foundation Match:
Step 1: Find your shade level, 1 = Fair, 2 = Light, 3 = Medium, 4 = Tan, 5 = Dark, 6 = Deep.
Step 2: Identify your undertone using the below test:

  • Look best in Bright White? Your undertone is COOL.
  • Look best in Cream? Your undertone is WARM.
  • Look best in Bright White & Cream? Your undertone is NEUTRAL.

Step 3: Choose your preferred shade from your level x undertone combination.

FAIR
Shell 1W1 – very fair beige with golden, warm undertones
Linen 1N1 – very fair beige with neutral undertones
Alabaster 1C1 – very fair beige with rosy, cool undertones
Porcelain 1N2 – fair beige with peachy, neutral undertones
Ivory 1C2 – fair beige with rosy, cool undertones
Sand 1W2 – fair beige with golden, warm undertones
Cashmere 1N3 – fair to light beige with neutral undertones

LIGHT
Vanilla 2W1 – light beige with golden, warm undertones
Bisque 2C1 – light beige with rosy, cool undertones
Cashew 2N1 – light beige with neutral undertones
Teak 2C2 – light to medium beige with peachy, cool undertones
Desert 2N2 – light to medium beige with neutral undertones
Buff 2W2 – light to medium beige with golden, warm undertones

MEDIUM
Buttercup 3W1 – medium beige with golden, warm undertones
Camel 3N1 – medium pinky beige with neutral undertones
Noisette 3N2 – medium peachy beige with neutral undertones
Pebble 3C1 – medium beige with rosy, cool undertones
Driftwood 3W2 – medium olive with warm undertones
Cassava 3C2 – medium tawny beige with rosy, cool undertones
Khaki 3N3 – medium to tan beige with neutral undertones
Olive 3W3 – medium to tan olive with warm undertones

TAN
Hazel 4W1 – tan caramel with golden, warm undertones
Fawn 4C1 – tan bronze with rosy, cool undertones
Bamboo 4W2 – very tan with golden, warm undertones
Tan 4N1 – peachy tan with neutral undertones
Café 4N2 – very golden tan with neutral undertones
Sepia 4C2 – very tan bronze with cool undertones

DARK
Amber 5W1 – dark peach with warm undertones
Maple 5W2 – very dark auburn with warm undertones
Terracotta 5N1 – dark caramel with neutral undertones
Cardamom 5W3 – dark to deep bronze with warm undertones
Coconut 5W4 – dark to deep auburn with peachy, warm undertones
Walnut 5C1 – dark auburn with cool undertones
Mocha 5N2 – very dark coffee with neutral undertones

DEEP
Clove 6W1 – deep bronze with warm undertones
Truffle 6W2 – very deep coffee with warm undertones
Espresso 6N1 – deep caramel with neutral undertones
Sienna 6N2 – very deep auburn with neutral undertones
Mahogany 6C1 – deep auburn with cool undertones
Tonka 6W3 – deepest mahogany with warm undertones
Cacao 6C2 – very deep espresso with cool undertones
Chestnut 6C3 – deepest, rich espresso with warm undertones

How To Use:

  • After Primer application, apply one pea-sized pump of foundation onto the back of your hand.
  • For medium buildable coverage, use a dampened sponge and lightly pat onto areas of concern first.  Blend the remaining Foundation onto the center of the face until the product looks seamless and skin-like.
  • For fuller coverage, use a Foundation brush to pat and press the Foundation in small layers to the center or your face, blending outwards.
  • Finish with our Skin Love Glow Shield Prime & Set Mist or Hydra-Mist Set & Refresh Powder (both sold separately) to help set and refresh the appearance of makeup for a long lasting, fresh look.

Shade Updates: Espresso (previously Mink), Driftwood (previously Nude), Maple (previously Tobacco)

Consumer Study Test Results:

  • 97% of consumers stated it instantly provided full coverage without a heavy look or feel
  • 97% of consumers stated it instantly left their skin feeling comfortable
  • 97% of consumers stated it instantly provided an undetectable, natural finish
  • After 1 week of use, 94% of consumers stated that it stayed color true through the day

Concentrated Pigments

Conceal uneven texture, redness, hyperpigmentation and other imperfections

Pure Spring Water

Infused with 22% mineral-rich water that hydrates skin and creates an elastic finish to prevent pigments from settling into lines, dryness or pores

SEE ALL INGREDIENTS HIDE ALL INGREDIENTS

DIMETHICONE, WATER\AQUA\EAU, PHENYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, PEG/PPG-18/18 DIMETHICONE, ALUMINUM STARCH OCTENYLSUCCINATE, BUTYLENE GLYCOL, ISONONYL ISONONANOATE, SILICA DIMETHICONE SILYLATE, ISODODECANE, SODIUM CHLORIDE, GLYCERIN, DIMER DILINOLEYL DIMER DILINOLEATE, METHICONE, GLYCERYL CAPRYLATE, CALCIUM CARBONATE, SORBITAN SESQUIOLEATE, TRIHYDROXYSTEARIN, POLYSILICONE-11, DIMETHICONE CROSSPOLYMER, METHYLPROPANEDIOL, CAPRYLHYDROXAMIC ACID, TALC, DISODIUM EDTA, POTASSIUM SORBATE,  [+/- TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492), IRON OXIDES (CI 77491), IRON OXIDES (CI 77499)] <ILN45535>.

OUR #BECCABEAUTIES STATED ULTIMATE COVERAGE FOUNDATION INSTANTLY*
97%
97% provided an undetectable, natural finish
97%
97% provided full coverage, without a heavy look or feel
97%
97% left their skin texture looking more even

BEFORE & AFTER

Arnelle wears Cassava

A

A   Apply a pea-sized amount of foundation to the center of your face and blend outwards.

Victoria wears Sepia

A

A   For additional coverage on areas of concern (such as under eyes, on blemishes, etc.), apply a second pea-sized amount.

GLOWS WELL WITH

LIGHT IN WEIGHT, FULL IN COVERAGE

 

 

*ELC Sensory Study, March 2019. Out of 199 consumers.


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