"I believe make-up artists are the foundation of the BECCA brand. The BECCA Industry Alliance program has been developed in appreciation of this relationship."
Rebecca Morrice Williams, Founder

The BECCA Industry Alliance Program is a membership program for professional make-up artists, offering an exclusive discount on the entire BECCA collection.

Perfect for advertising, editorial, film and television BECCA foundations correct imperfections while guaranteeing an impeccable, long-lasting finish in both daylight and studio lighting. With highly concentrated pigments and an extensive colour range, any level of coverage can be achieved by building and layering, and any skin tone can be matched, regardless of undertone.

BECCA products are loved and used by a growing list of celebrities and high profile make-up artists such as Mary Greenwell, Val Garland, Charlotte Tilbury, Mally Roncal, Karen Alder, Noni Smith and Elsa Morgan.

Thank you for your interest in our Industry Alliance program. Unfortunately, at this time our program is at capacity. Please feel free to continue submitting your application and we will respond as soon as space becomes available.

Click here to apply online now

  • BECCA Make-up Counter

    Learn how to qualify

    Become a member of BECCA's Industry Alliance Program and enjoy a discount of 30% on all BECCA products.
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    Apply online now

    Complete your application for the BECCA Industry Alliance Program online now.
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    Contact BECCA

    Click here to complete an online inquiry form or get in touch by telephone.