How to choose the right colour
BECCA is the first prestige cosmetics brand committed to providing a Skin Perfecting Make-Up System for ALL women of ALL skin colours. BECCA is able to exactly match any complexion, offering an extraordinary collection of 12 powder colours, 30 foundation colours and 34 concealer colours, ranging from the fairest white (Nougat) to the darkest black (Espresso).
When choosing a colour it is important to consider both the obvious skin tones as well as the distinctive undertones (ie the colour that seems to come from under the skin's surface).
Choose a colour that best matches the basic colour of the skin, but also make sure the undertones of the foundation, concealer or powder (yellow, pink, red) match those of the actual skin. Pale skin has both pink and yellow undertones, with a predominance of pink at the fair end and yellow at the mid to tanned end. Dark skin has both yellow and red undertones, with a predominance of yellow at the light end and red at the darker end.
Never try to add colour to the face by choosing foundation or powder that is darker than the skin, as the result will look unnatural and dirty. Colour should be added with blush and bronzers. The correct loose and pressed powder colour is generally lighter than you may expect. It needs to be light enough, so that it does not darken the foundation once applied.
Colours for darker skin tones
Since inception, BECCA has recognised the needs of women with darker complexions and has identified the key factors essential in the development of cosmetics for these complexions.
- Colours that will not turn orange, ashy or look muddy on darker skin
- Colours that specifically blend with the varying yellow and red undertones in dark skin
- Products that retain the reflective nature of dark skin, allowing a natural looking finish
- Products that work to conceal and illuminate darkened patches or pigmentation
- Products that provide high SPF to reduce sun damage and discolouring of dark skin
Undertones And How To Choose The Correct Foundation Colour For Darker Complexions
In general (with dark skin):
- the lighter the complexion, the more yellow or golden the undertones
- the darker the complexion, the warmer or more red the undertones
- as the skin tone gets darker and the red undertone increases the complexion will start to appear purple
- at the darkest end of the spectrum the undertone will be what is commonly referred to as blue- black
If it is difficult to easily identify the skin's undertone, alternate holding a piece of yellow and red fabric under the chin and see which colour is most reflected from the face (or the colour which seems to blend more with the skin).
How Colour Behaves On Darker Complexions
Colours of products such as lipstick/gloss, eye shadow/cremes, crème blush, shimmer powder etc, will look quite different on dark skin. Be wary of very light colours on dark skin, as they can 'sit on top of the skin' and stand out too much. Usually as the skin gets darker more intense colour is required for a natural finish.
Uneveness In Darker Complexions
Darker skin is prone to unevenness and hyper pigmentation. Highly pigmented concealers and full coverage foundations are often necessary to conceal blemishes and 'even out' the skin tone. Application of foundation, however, should still be done with varying degrees of thickness, according to where it is needed. Graded application avoids a 'mask-like' effect and helps retain the distinctive reflective nature of darker skin.
With darker skin, there can also be great colour variation between the face and neck. It is always best to choose a colour that blends with the lighter parts of the skin, ensuring a seamless look between the face and neck.