BECCA FOUNDATION GUIDE
Our mission is to empower women to discover their most perfect foundation through offering the right shade for everyone using innovative, state of the art formulas that deliver maximum performance.
BECCA has been built upon the philosophy that foundation is the most important beauty product. With a full range of foundations, powders, and concealers we’ve created colour so that everyone on the planet could find their perfect foundation in their perfect shade. We understand that finding the perfect shade, formula, or finish is not always easy, but it doesn’t have to be complicated. Our simplified approach will guide you to the perfect foundation.
How to choose the perfect foundation
To help with the process of choosing the perfect foundation we’ve created the BECCA Foundation Finder, which will help guide you to find the perfect foundation in your perfect shade and perfect finish.
There are two ways to search for your perfect shade on beccacosmetics.com:
1 - FOUNDATION FINDER: BY PRODUCT: If you already know your perfect product and just need help selecting the perfect shade.
Luminous Skin Colour SPF 25+
Coverage: Sheer, Formula: Tinted Moisturiser, Finish: Luminous
Radiant Skin Satin Finish Foundation
Coverage: Medium/Buildable, Formula: Liquid, Finish: Radiant/Satin
Matte Skin Shine Proof Foundation
Coverage: Medium, Formula: Liquid, Finish: Matte
Perfect Skin Mineral Powder Foundation
Coverage: Medium/Full, Formula: Mineral Pressed Powder, Finish: Matte
Dual Coverage Compact Concealer
Coverage: Medium/Full, Formula: Cream, Finish: Matte
Radiant Skin Creamy Concealer
Coverage: Medium, Formula: Cream, Finish: Radiant
2 - FOUNDATION FINDER: BY SKIN TONE: If you aren’t sure which product or shade is the right match, browse by skin tone.
Fair, Light, Medium, Tan, Dark Golden or Warm Bronze
Still unsure? We have BECCA Beauty Stylists available to help, click here to Ask an Artist or contact BECCA Customer Service at 1.855.442.3222.
How to match foundation
When you have access to sampling a foundation, the ideal environment for shade matching is natural daylight. On clean skin, test the three foundation shades closest to your skin tone in vertical lines near the jawbone. Blend each shade in and look for the shade that blends the most naturally with your skin.
BECCA Shade Match Guarantee™
With a full range of foundations, powders, and concealers we’ve created colour so that everyone on the planet can find their perfect shade. It’s our guarantee.
Complexion Exchange Program
If your qualifying foundation, powder or concealer purchase is not a perfect match and you purchased it from beccacosmetics.com/us, contact us within 30 days to exchange it for a new shade of your choice. Receive complimentary return and replacement shipping. Please click here for step-by-step instructions.