In general, you want your foundation to cover without masking, hide pores and imperfections, but not look “caked” on. Choosing a foundation formula with your coverage preference is helpful, but not critical. Using different application techniques, you can create your ideal coverage with the foundation you’ve selected.

  • -Spritz a small amount of water onto your makeup brush before applying a full-coverage foundation to create a lighter coverage.

  • -Apply foundation directly from the tube, jar or compact using a completely dry makeup brush to create fuller coverage.

Always try to start with less: foundation looks better and lasts longer when you’re stingy. Whatever product doesn’t make direct contact with the skin will slide, slip and crease. Apply a dot or swipe of foundation on the forehead, one on each cheek and another on the chin. Buff it over the entire face and neck, stippling another layer over areas needing more coverage.

Tomorrow’s Topic: Using the right tool

Yesterday's Topic: Prepping the skin

Don’t forget to join us on Twiiter, Friday, March 28th at 1pm EST to chat live with BECCA Style Director Kerry Cole to get advice on finding and applying your perfect foundation.

Posted by BECCA Beauty Stylist, 24 Mar 2014, Comments (0)