The BECCA Industry Alliance Program is a membership program for professional make-up artists, offering an exclusive 30% discount on the entire BECCA collection.

Perfect for advertising, editorial, film and television BECCA foundations correct imperfections while guaranteeing an impeccable, long-lasting finish in both daylight and studio lighting. With highly concentrated pigments and an extensive colour range, any level of coverage can be achieved by building and layering, and any skin tone can be matched, regardless of undertone.

BECCA products are loved and used by a growing list of celebrities and high profile make-up artists such as Mary Greenwell, Val Garland, Charlotte Tilbury, Mally Roncal, Karen Alder, Noni Smith and Elsa Morgan.

To qualify for the BECCA Industry Alliance discount program, make-up artists must submit proof of current profession and government issued identification. Certification from applicable professional beauty institutes will also be considered.

BECCA Industry Alliance membership and its associated privileges may only be used by the individual to whom the membership is issued.

Products purchased by BECCA Industry Alliance members using the discount benefit are for the member's personal and professional use only and may not be resold under any circumstance. Personal use of BECCA products for Industry Alliance members includes products purchased by the member for their own use or as gifts.

BECCA reserves the right to limit member purchases. Industry Alliance members may return product as per terms and conditions of the Industry Alliance program only with their receipt for refund, credit or exchange in the amount of the purchase price only as per BECCA return policy guidelines. Products may be not be returned or exchanged without a valid receipt.

In the event that a member violates program guidelines or abuses discount privileges, BECCA reserves the right to cancel the membership and revoke privileges. BECCA reserves the right to modify the Industry Alliance program and its benefits at any time without prior notification.

How to Apply for the BECCA Industry Alliance Program

Please mail current proof of profession and a copy of a government issued ID, along with a BECCA Industry Alliance application to the applicable address below.

For more information please contact BECCA at industryalliance@beccacosmetics.com

Click here to print application PDF file