Launched in May 2005, BECCA's flagship store is located in the heart of one of London's most fashionable shopping districts, Chelsea's Brompton cross.

In a striking deviation from typical cosmetics outlets, the interior shuns a stark, clinical atmosphere in favour of a space that is luxurious, decadent, and above all welcoming.

Rich textures and luxury materials create an environment of contemporary comfort as opulent silks and plush velvets are contrasted with modern rubber and steel. BECCA's signature warm brown tones are juxtaposed against lavish chandeliers, exotic feather detailing and intricate beaded features reminiscent of the 'salons de beauté' and café's of Europe's hedonistic prime.

The visually sumptuous store is perfect for times of relaxed indulgence, with private make-up stations located away from the retail shop front. A private mezzanine level also offers exclusive nail treatments and hairdressing facilities by appointment, with champagne and chocolates available for a night of true decadence.