"I believe make-up artists are the foundation of the BECCA brand. The BECCA Industry Alliance program has been developed in appreciation of this relationship."
Rebecca Morrice Williams, Founder

The BECCA Industry Alliance Program is a membership program for professional make-up artists, offering an exclusive 30% discount on the entire BECCA collection.

Perfect for advertising, editorial, film and television the BECCA  range guarantees an impeccable, long-lasting finish in both daylight and studio lighting.

BECCA products are loved and used by a growing list of celebrities and high profile make-up artists such as Mary Greenwell, Val Garland, Charlotte Tilbury, Mally Roncal, Karen Alder, Noni Smith and Elsa Morgan.

Click here to apply online now

  • BECCA Make-up Counter

    Learn how to qualify

    Become a member of BECCA's Industry Alliance Program and enjoy a discount of 30% on all BECCA products.
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    Apply online now

    Complete your application for the BECCA Industry Alliance Program online now.
  • BECCA Makeup Studio

    Contact BECCA

    Click here to complete an online enquiry form or get in touch by telephone.